Or substitute for the Twitter three-step a similar one for the
social media of your choice. I just read that Lane Johnson, a tackle for the Philadelphia Eagles, got mad about a tweet from former Eagles QB Donovan McNabb about current QB Carson Wentz, and tweeted his hasty response, which he then regretted, now he is retreating. I think Wentz had enough sense to resist any Twitter temptation. As for McNabb and Johnson, they aren’t giddy teenagers, craven political pundits or celebrities on the make, so why do they tweet at all? Is there anyone who doesn’t rapidly regret the first tweet? The more well known you are, the more likely it is that an old tweet or post will come back to bite you on the ass. McNabb and Johnson are mature and intelligent guys who did the Twitter three-step and resisted the temptation for the fourth step…..unlike our president, and virtually every Democrat politician. Okay, politicians and millennial “influencers” (don’t ask) call the Twitter-YouTube-Facebook-Instagram etc. four-step “building their brand”; if only they used a branding iron on themselves, it would be less painful for everyone involved.
But for some,
social media is fame, and if you’re in the entertainment business, fame = money. Talent does not necessarily = fame. Let’s take an example from the world of professional sports, which is the entertainment business. I was watching the Colin Cowherd show on the Fox Sports app, and he was explaining how OBJ–that’s Odell Beckham Jr. (not LBJ, LeBron James) of the Cleveland Browns–profits from making noise, rather than his talent. He recently signed the richest shoe deal ever for an NFL player, because he’s the best…..no, he isn’t. Julio Jones, Michael Thomas, Mike Evans and others are more talented, but they don’t sell shoes. Nike wants to sell shoes, they give OBJ the biggest contract for an NFL player, because he has 14 million Instagram followers. He makes just enough spectacular plays to retain credibility, but mostly gets rich off the noise he generates with his antics, the blonde curly locks, the rebellious persona. Julio Jones is quiet. Michael Thomas is quiet. Mike Evans is quiet. They are more talented than OBJ, but noise = fame = money. That’s the world we live in.
Democrats realize that too, politicians today are actually entertainers. If there’s one thing an entertainer hates, it’s another entertainer who makes more noise, and is therefore more famous. So who is arguably the world’s most famous politician? The Donald, orange combover and mean tweets….and plenty of them. And you thought it was all about mean politics! OBJ just bought a Rolls Royce….in orange, the color of the Cleveland Browns. Who wants to drive an orange Rolls? The guy who wants 15 million Instagram followers. Welcome to the world of 2019.