Mastercard has announced that it will begin allowing transgender people and those who identify as non-binary to use names other than their legal name for credit cards. “What we’re introducing is a card that represents an individual as who they truly are,” Raj Seshadri, the president of U.S. issuers at Mastercard said, according to Time. “This is something that should be accessible to everyone in the way they want it and there shouldn’t be any pain in that.” I thought Burger King, a perennial also-ran of the fast food world, coined the slogan “have it your way.” Okay, some challenges to those statements: 1. “as they truly are” peddles the notion that a person isn’t the biological sex they were born as, but rather they are truly whatever sexual variation their confused emotions seem to dictate; 2. “accessible to everyone” ignores the fact that the name on the credit card constitutes a financial, therefore legal, obligation to pay back the loan, but if the name on the card isn’t their legal name…..I think you see the problem; 3. “there shouldn’t be any pain in that”. What is “that”? Paying back the obligation? I labored many years in paying back credit card bills, and can categorically attest there is great pain in being in debt. Guess what? Life will confer all kinds of pain. Raj’s entire sentence is stupid beyond belief.
Not content to be merely stupid, MasterCard doubles down on gobbledygook. “We are allies of the LGBTQIA+ community, which means if we see a need or if this community is not being served in the most inclusive way, we want to be a force for change to help address and alleviate unnecessary pain points,” Randall Tucker, Chief Diversity and Inclusion Officer for Mastercard said in the press release. “This translates not only for our Mastercard employee community but for our cardholders and the communities in which we operate more broadly. Our vision is that every card should be for everyone.” I am shaking my head in circles so hard I have to take a break before writing. Ah, I’m back. Challenges: 1. “LGBTQIA+ community”. That’s MasterCard’s term, I usually leave off the QIA+, since I don’t even know what they mean (okay, Q is for queer, which is what?). As for the + sign, it reminds me of the question, “how many decimal places do you have to go out to for full value of Pi? Or, as livescience.com says, “Understanding pi is as easy as counting to one, two, 3.1415926535…OK, we’ll be here for a while if we keep that up.” Here’s the nub of my challenge: how does sexual preference and sexual orientation constitute a “community”? All the normal definitions of community revolve around commonalities: location, characteristics, interests, history or ownership. But LGBTQIA+ is a bunch of people in conflict with themselves and each other. “Non-binary-ism” is incompatible with the justifications used for homosexuality and lesbianism; at least the LGB part knows what they are, but what does the TQIA+ part know about themselves? 2. “alleviate unnecessary pain points.” Here we go again! Pain protects us against even greater damage. Pain helps us grow, pain reminds us not to do something stupid again. Pain is consequences. Should we not have those? 3. “every card should be for everyone.” Really? What about those who never pay their debts?
I suppose this kind of marketing was inevitable. First the victim/grievance sweepstakes, now the virtue signaling corporate sweepstakes. So Randall Tucker is Chief Diversity and Inclusion Officer. Quite a career so far. Here’s a brief bio: Before joining Mastercard, Randall served as the senior director of inclusion and diversity at Darden Restaurants Inc., where he led the development of a company-wide inclusion strategy to more closely align to the business and support an inclusive environment. Prior to joining Darden, he led the transformation of Starwood Hotels & Resorts Worldwide’s diversity and inclusion strategy from a U.S.-focused model to a global model. During his tenure, he led the development of the organization’s first global initiative to enhance career opportunities for women at senior levels. Earlier in his career, he served in various sales and human resource roles at Marriott International. Randall lives in New York City with his husband.” These are big, successful corporations, and he’s a heavy hitter in that D and I field. He also checks off two intersectionality boxes–melanin and sexual preference. But I have to ask, do his patently idiotic statements above really make sense to him, or are they simply marketing-speak for the masses?
Even more important, with this kind of marketing going on at major companies, and the LGBTQIA+ propaganda flooding colleges and newsrooms, how much longer must the rest of us be told that they are an oppressed community? In many ways, they have become the oppressors. Ask Steven Crowder, who was demonetized by YouTube through the agitation of Carlos Maza, the homosexual Vox blogger. Ask Jack Phillips, the baker who keeps getting sued by homosexual, lesbian and trans pseudo-customers because he won’t put messages that violate his Christian beliefs on the cakes he creates. Ask the many teachers, writers and pastors who have been fired, banned or harassed for not approving the LGBTQIA+ agendas.