The consumer, not the court, is the ultimate judge of wokeness.

The “smirk” and the jerk (with the drum)

Last week, U.S. District Court Judge William O. Bertelsman dismissed Nick Sandmann’s $250 million defamation suit against The Washington Postfor its stories about a mythical racist hate-crime allegedly committed by Sandmann, a Catholic schoolboy, against fake war hero and “Indigenous Person” Nathan Phillips. Ann Coulter. 8/1/2019. This is a brilliant piece by Coulter, a must read. Here’s the link.

“However, P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.” Reuters news. A net loss of that much money must mean that those who do shave have abandoned Gillette en masse, even though Reuters interprets as “P&G chalked the billions in dollars lost up to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.” How does Reuters know that consumers shave less frequently?

Gillette’s commercial that blanketed the male gender with the accusation of “toxic masculinity” while using feminist buzzwords and clips of hard-left news organizations was one of the most hated commercials of the past decade. As P&G continued to see profits go up for all of their brands, Gillette began suffering profit drops that were revealed last April. Perhaps P&G isn’t willing to come forward yet with the fact that they made a monumental error in assuming men would take the “toxic masculinity” commercial well, but they should soon. The brand is damaged enough to lose billions, and men aren’t coming back, especially with cheaper alternatives embracing men for who they are and not assuming the worst about them. I personally go out of my way to not buy Gillette products. I switched to Harry’s razors, which are infinitely better than Gillette’s, though I still use Gillette Edge, most of my shaving is with an electric. I avoid all Gillette grooming products.

The lesson for me here is that corporations need feedback to help them make good decisions. Feedback from consumers is way more effective than feedback from courts, and less hypocritical, especially when a biased judge, rather than a jury, gets to decide who was being dishonest.

Author: iamcurmudgeon

When I began this blog, I was a 70 year old man, with a young mind and a body trying to recover from a stroke, and my purpose for this whole blog thing is to provoke thinking, to ridicule reflex reaction, and provide a legacy to my children.

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